Let’s all face it. Even those in communication and branding know there is nothing faster or more effective, and in many cases nothing more scary, than the rumor mill.
Today with the onslaught and impact of social media, the power of the rumor mill is magnified and multiplied.
This accelerated rumor mill also is a tremendous opportunity for organizations and brands.
Is a rumor always a bad thing?
Is a contagion that spreads like wildfire something you want to put out?
In my experience, there is nothing more effective or more efficacious than the power of an organization’s rumor mill.
However, most people hear the word rumor and think of something that is negative, or something they want to squelch or put out.
What would happen if your rumor mill was a positive rumor mill?
What would happen if the experiences within your organization were so legendary that the rumor mill was filled with positive stories that spread like a contagion unchecked?
Yeah, think about it. A positive contagion. One where people produce good results and thus felt better about themselves.
What are the rumors being told about you and your organization?
What are the rumors being told ...