This is a guest post by Jesse Langley. Email marketing isn’t cut and dried. You don’t just offer something in exchange for an email address and then never follow through. You also don’t over-deliver and essentially just start spamming your subscribers. Seth Godin wrote an entire book on permission marketing, and it’s well worth a [...]

Email Marketing With a Purpose is a post from: shesgotclients.com

In marketing, business owners hear over and over that they should only be working with their best, most ideal clients. It sounds great in theory…and the word “ideal” sure sounds nice. But what does it really mean? Depending on what kind of business you are in, the answer can vary of course. But when you [...]

The 5 Characteristics of Your Juiciest, Most Ideal Clients is a post from: shesgotclients.com

A few years back, video was referred to as the “next big thing” on the web. Today, I think it is clear to most small business owners that it has definitely already arrived. In terms of marketing, video can no longer be ignored. If you’ve been waiting to jump on board, the time truly is [...]

3 Ways to Revitalize Your Marketing with Video is a post from: shesgotclients.com

My Theme Word for 2012 As I’d seen others do, last year I chose one word that would be my overall theme for 2011. A word that encompassed what the year would be all about. The word was “discipline” and while it doesn’t sound all that fun, it was exactly what I needed. It helped [...]

My Theme Word for 2012 is a post from: shesgotclients.com

Happy Holidays + A BIG Helping of Gratitude for YOU   This week is a busy one for most of us so I just wanted to share with you a short message of thanks and love. I’m grateful that I get to connect with you here each and every week, I’m grateful for my inspiring [...]

Happy Holidays + A BIG Helping of Gratitude for YOU is a post from: shesgotclients.com