The other week someone asked me what an agency such as Rabbit (where I work) should be focusing on going forward. My reply, was previously organisations have been talking about a digital first approach.   In other words, concentrate on online channels and content 1st, which then filters into the offline world.   However now the [...]

  Over the past eighteen months Internet security company AVG (disclosure – Rabbit client) has been carrying out research to see how technology has changed childhood, beyond recognition from someone who grew up twenty or thirty years ago. With five waves looking at kids from birth across eleven countries, the end result is a fairly [...]

Nielsen has a table out distilling the results of Global Trust in Advertising survey.   Worldwide, 50%+ of us trust the following kinds of brand recommendations: Personal recommendations from someone you know (90%), consumer opinions online (70%), editorial content (58%), branded websites (58%) and emails you’ve signed up for (50%). All other forms of advertising have [...]

Over the past few years there have been a range of studies showing that once they are online, citizens of countries such as Indonesia, Argentina, Russia, Brazil and the Philippines are more likely than their Western counter-parts to be active in social media. For example: The countries with the highest Facebook penetration as a % [...]

According to a marketing magazine report, Diageo’s white spirits marketing director Philip Gladman thinks that if you are not going to get a million Facebook fans you should take your budget and “stick it in TV.” It’s a reminder for those of us who work in the digital / social space that we’re sometimes still [...]