Social media marketing (SMM), also sometimes called social network marketing (SNM), is a strategy that helps you build a network of customers and potential customers, stay in touch with those who are interested in your products and services, and ultimately build your bottom line in the form of additional sales. However, many businesses do not [...]

When I taught my first Twitter workshops back in 2009, I mentioned one of the many reasons why I was bullish from the start about using HootSuite as a Twitter client: It gave you the ability to seamlessly import RSS feeds. At that time, I mentioned that this was efficient for your blog content, although [...]

Everyone has their own objective for using social media, but one thing is clear: if you are a working professional, and especially if you have a family, the time that you can spend on the likes of Facebook and LinkedIn is often very limited. I often get asked, “Neal, where do you find the time [...]

Is marketing dead?  No, but it’s definitely changing!  Modern marketing is less about convincing and more about educating, and self-employed professionals are best suited to capitalize on the trend. Whether you’re talking about modern marketing in general, online branding or the evolving world of social media, the key to success boils down to your story [...]

I believe that many businesses in 2011 are as confused as ever about how to maximize their social media presence.  There are some that are finally looking to take social media seriously this year, while many have had a presence for a year or two but are still trying to determine the ROI of their [...]