Here is a short list of Facebook Marketing Tips that goes over basic
networking and facebook etiquette. There are many times when I friend
someone new and then get a private message from that person not thanking
me for accepting my friend request, but to sell me with “Hi, would you
like to invest…”, or “Please visit our website to purchase our great
product.” Have you ever received any of these types of messages? It can
get very annoying. So here are a few tips on Facebook Marketing..
Tip 1 – Do Not Hard Sell
Facebook Marketing is not about adding people to your network, and
then sending them messages about investing or buying something as soon
as your friend request gets accepted. Moreover, if they decline, please
do not ask them for referrals or names of other people that you can
pester. You are annoying people instead of getting them interested in
what you are promoting.
Read the line above carefully, and note that the key word there is “interested.”
If people are not interested in what you have, they will not buy. If
people do not feel a need for what you have, they will not buy. If
people are not interested nor have a need for what you have, neither
will they ever want to refer other people to you.
Tip 2 – Content Relevant to Your Audience is Key to Getting Attention
If you are selling a product or service through Facebook, you do not
get people’s attention by messaging each and every one of them asking if
they want to try your product or service. Instead, create and upload
useful and helpful information such as articles, video or links on your
profile page that your prospects will find important to them.
The best articles are always informative articles that zero-in on a
specific need, problem or situation that they encounter or are in, that
needs a solution. By providing valuable content to people on your
network, you not only build and sustain a relationship with them but
build TRUST.
People buy brands they trust. People buy from people they trust.
Tip 3 – Be Passionate About What You Post
Many times I see Facebook profile pages that look like they were half
heartedly done. It gives me the impression that the person who created
them did so not because he liked it, but did because his boss told him
to do it as a way of getting more leads or potential business for the
company. People see through that.
Be genuine, be real. Put your passions on your Facebook profile. I
think it goes without saying that, it would be an advantage if you truly
love your job and love what you do, because it will show in what you
are posting on your profile page. When you write about something you are
passionate about you will never run out of things to write, because you
will always find something interesting to say… something that other
people will also find interesting.
Tip 4 – Treat Your Friends as Friends and Not Leads or Prospects
I have heard many people talk about bumping into their Facebook
friends on the street or somewhere but they never say hello. Facebook
friends who initiated an a friend request even! What is the point of
having someone on your FB friend list if you cannot even say hi or see
eye to eye in the real world. People forget that, marketing is about
relationships. This often happens when some person trying to sell
something simply adds people to his friends list in order to try and
pitch a product or service.
Everyone hates a salesman, but everyone likes to have a friend.
Tip 5 – Grow Your Network
For any social marketing effort to work, there is one thing you would
need to do consistently… and that is to grow your network continuously.
Apart from that, make sure to post useful content that people on your
network would enjoy and find useful.. be helpful and make time to
interact with people on your network. Again, marketing is about
relationships… look at a person as a person and not as a lead.
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